Sticker and label are everywhere and often without you realizing it. Whether it’s displayed outdoors, in shop windows, on food products, etc., businesses use stickers in a thousand and one ways to promote their products.
But there is a variety of options – the choice of print type, glue, or finish will give the sticker multiple variations. We will not choose, for example, the same type of printing if the sticker is intended to be glued on the outside as the one that will be put on a cosmetic product, nor the same type of glue. It is therefore important to choose the right method according to the use you want to make of it.
Our role is therefore to advise you to make the best possible choice as we’re familiar with how to print the stickers, from concept to printing, while not neglecting the technical preparation stage. The field of printing is therefore an additional branch to our field of expertise.
1. What Kind of Printing Do You Need?
Screen printing is often the most expensive type of printing. This method will often use a type of ink that is more durable in sunlight, namely UV ink. Just think of the famous election signs on the side of the road or the warning stickers – Warning danger! – glued to agricultural machinery. It goes without saying that you need a print quality that will withstand the changing weather. We will then choose this type of printing for the different media possibilities (wood, plastic, fabric, paper, cardboard, etc.), but also for printing in large quantities.
Digital UV printing, on the other hand, is the most widely used type of printing today. This method will be chosen to obtain a higher quality of printing, for example, faces, landscapes, etc. Unlike screen printing, digital UV printing will fill a need for a smaller quantity.
Subsequently, offset printing is by far the most widely used printing for mass production. This is a method of printing on press, to meet a need for very large quantities and often without UV ink. The “offset” type will mainly be used for interior stickers, for example, food labels.
Finally, there is digital printing, a small press that uses colour from powder ink, without UV protection. This type of printing will therefore be used for stickers intended for indoor use and for small quantities. The advantages of this method are usually the quick printing times and the low cost for small to medium quantities.
2- Stickers with Varnish or Lamination?
Once printed, your sticker is not protected in any way. For better strength and durability, you can choose to varnish or laminate it.
Varnish is a thin layer of clear lacquer that will be applied over the print in the last step of the line production. You can usually go for a glossy, semi-gloss or matte finish. Varnish is the more economical choice.
Laminating, on the other hand, is a plastic film, matte or glossy, applied after printing. The glossy finish will give reflections to the sticker, while the colours will be less vivid with a matte finish. In addition to providing protection for the sticker, you can give your product a more premium appearance through lamination. Although matte lamination is trendy now, the choice of finish remains a matter of taste. The latter technique is done with a laminator, a machine used after printing. Laminating technique is more expensive than that of varnish, but it is ten times more resistant. By using lamination, you greatly extend the durability of your sticker, since it will be protected against tearing, UV rays, natural abrasion, etc. It is therefore ideal for stickers that will be manipulated or installed on a car, for example.
The varnish is particularly used with offset or digital printing. Laminating, on the other hand, can be used on all the types of prints listed above.